Archive for January, 2012

In 1and1Mail, there is a "email auto-fetching tool" under the "Tools" menu. When you browse the Internet and see some email addresses on some web pages that may fall into your target customer groups, it can help you easily and quickly enter the emails into 1and1Mail.

Here are the steps:

1. 1and1Mail -> Select "Tools" menu -> Click "Install email auto-fetching tool"

Email Auto-fetching Tool | 1and1Mail

2. 1and1Mail -> Open "Address Book -> Select an address group -> Click "New Address" -> Select the "Multiple Entries" tab -> Check "Get addresses from IE" (You must keep this window open for the whole email auto-fetching function to work properly!)

1and1Mail Address Book

3. Open IE, Firefox or Chrome -> Browse webpages that contain email addresses -> Right click the email address -> Select "Copy Email Address"

Get email addresses automatically

4. You will see a pop-up window from 1and1Mail indicating the the email address has been copied to 1and1Mail Address Book successfully.

1and1Mail Notice

PS: According to the CAN-SPAM Act, you should strictly observe the email opt-in procedure. 1and1Mail email auto-fetching tool can make your email marketing work more efficient, but it doesn't mean you can ignore the CAN-SPAM rules when sending mass emails.

Download 1and1Mail and get started with your first email marketing campaign in 10 minutes today!

 

Many large companies and small business owners host their websites and email accounts on GoDaddy servers. Therefore, email marketers also hope to send mass emails through Go Daddy email SMTP servers. This article introduces how to get the correct settings of GoDaddy SMTP server in your email marketing software.

1. In Go Daddy "My Account" Panel, click “Email

Godaddy My Account Panel

 

2. Find the the email account you want to send mass emails with. Click “Manage Account”.

Go Daddy Email Accounts

 

3. In the new window, click the Info Center icon of the email account you want to do mass mailing with.

GoDaddy Email Control Panel

4. In the next pop-up window, find the correct SMTP settings and port number of this email address. (Note: you can also find the daily sending quota of your email account on this page.)

Go Daddy Email InfoCenter

 

5. Input the settings above into your email marketing software. Here we use 1and1Mail screen as an example.

1and1Mail SMTP Server Settings

6. Click "Test Account" in 1and1Mail to see if the setting is correct.

1and1Mail Test Account

Now, you are ready to send out your first email marketing campaigns through GoDaddy email account with professional email marketing software.

Based on CAN-SPAM laws, it is required that email marketers should provide recipients an option to opt out or unsubscribe from the list. It is not only a matter of etiquette but also a matter of the law that you make this opt-out process as easy as possible.

If you are using email marketing software like 1and1Mail, there are 2 ways to automate this opt-out or unsubscribe process:

I. Insert an unsubscribe email link in each email. e.g. “To unsubscribe, please send an email to unsubscribe@yourdomain.com”. Check this unsubscribe email regularly and batch remove the unsubscribers from your address book.

In 1and1Mail Email Template Editor,

1. Click “Insert” menu and select “Link”.
2. Select “(other)” in Type.
3. Type “mailto:youremail@yourdomain.com?subject=unsubscribe&body=Please unsubscribe me from your mailing list.” in URL.

1and1Mail HTML Editor

II. Insert an unsubscribe link in each email that direct the recipient to your website to complete the opt-out process. e.g. “To unsubscribe, please click http://www.yetesoft.com/newsletter/?unsubscribe=email@gmail.com.” The landing page should be able to capture the link parameter and save the email address for further process.

In 1and1Mail Email Template Editor,

1. Click “Insert” menu and select “Link”.
2. Select “http:” in Type.
3. Type something like “http://www.yetesoft.com/newsletter/?unsubscribe=[%Email]” in URL. ([%Email] is the Macro text that will be replaced by the real recipient’s email when the mass emails are sent out through 1and1Mail. When the recipient click this link, the landing page should be able to capture the “?unsubscribe=[%Email]” parameter.)

1and1Mail HTML Editor - Insert Link

It does take some effort to build the unsubscribe process at the beginning, but once it is set up, it saves you a lot of time in managing your email marketing campaigns.

Download 1and1Mail 3.2 to start automating your email marketing campaigns!


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