Archive for the ‘ Email ’ Category

In the analytics reports, email marketers will see a term called "Adjusted Open Rate" (AOR) under the Open Tracking tab. Sometimes the figure is the same as Open Rate, but sometimes it is larger. Why? We need to go back to the mechanism of open rate checking in order to understand the meaning of AOR.

Adjusted Open Rate (AOR)

To track open rate, 1and1Mail automatically insert a unique image pixel into the bottom of your HTML email. When your recipients open the email, 1and1Mail image server can capture the image pixel is loaded and mark the corresponding email as "Read".

But some email clients (e.g. Gmail, Yahoo Mail), by default, do not load the image in the HTML email unless the email is from a known person in the contact list. Such behavior of email clients is to protect the users because some images do contain virus or consume too much bandwidth in 3G/4G environment. In this case, although your recipients have opened your email, 1and1Mail server cannot track the action.

This checking mechanism is used by all mass mailers, so it is a universal problem. The actual open rate should be higher than the figure.

1and1Mail introduces Adjusted Open Rate (AOR) to make the data of Open Rate more accurate. AOR is a combination of both Open Rate and Click Rate. If your recipients open your HTML email without loading the image pixel, the open checking cannot be done, but if they click on any of the links in the email, 1and1Mail server will capture the click action and still mark the email as "Read".

Therefore, if you need to report any figures to your boss or record the data for future reference, Adjusted Open Rate is a more accurate figure that you should take.


A core feature of nearly every email provider is the ability to design great email templates. Well-known email marketing companies even make this a core part of their messaging with their tagline “Send beautiful email newsletters.”

I believe that these email templates are not only a waste of time, but also harmful to your business.

You should be surprised to hear this from me, since I am a designer by trade. I spend my time crafting elegant designs that I hope viewers will love. These designs can help build trust, show credibility, and create a better experience. I think they are incredibly valuable, but they shouldn’t be used in email.  


Let’s take a step back and look at marketing in general. The best way to market online is to teach, to regularly deliver valuable content to your audience so that they will trust you and eventually want to purchase from you. So when you send an email, what part of the communication delivers the most value?

That’s right, the content. So we should be stripping away everything else that isn’t necessary in order to focus on the content. Multi-column layouts, background images, logos, and all the other nonsense that typically fills marketing emails doesn’t deliver value to the recipient. Instead it is all about you, the sender. Flip that around and start delivering value.  

Emails that get read

Go look through the emails you’ve received recently that you actually wanted to read. They probably came from individuals. Not big brands or companies, but someone you have a connection with. Those emails certainly didn’t have a fancy template or design. They were just plain text, that got straight to the point.

Emulate those emails. Stop emulating the emails that never get opened or get sent straight to the trash.

The wrong focus

So maybe I’ve convinced you that email templates don’t add any value, but how are they harmful?

It comes down to focus.

Everyone who is handed a what-you-see-is-what-you-get editor and told to design or customize an email template jumps right in and starts customizing everything. Let’s ignore that usually, since most of these people aren’t designers, the results end up pretty bad. The true problem is that when crafting an email 95% of the time is spent getting the design just right and only 5% is spent on the subject and content.

Where does the value come from?

The content. So amateur marketers everywhere are using customizable email templates as an excuse to ignore writing the actual email (which is arguably the hard part).

By taking away the distractions you are forced to focus on delivering real value to your customers. If your email sucks it is because you wrote it poorly or had nothing to say.

Not plain text

Note that I am not advocating plain text emails. Clickable links, basic formatting (bold, italics, etc), open tracking, and click tracking are all really important. Take your existing email templates and strip out all the other design elements.
If your email looks like it could have been sent to a friend using Gmail, you are doing something right.
Author: Nathan Barry


Microsoft announced on May 2, 2013 that has achieved 400 million active accounts and the upgrade of Hotmail has been completed. And Microsoft has just added the support of SMTP send feature, making it much easier for users to send emails from an email client. Here are the SMTP server settings that work with 1and1Mail:

Outlook/Hotmail Outgoing Mail (SMTP) Server:
SMTP server needs authentication: Yes
This server requires SSL: No
Port: 587

Account Name: Your full email address
Email Address: Your email address
Password: Your password

For SMTP server settings and POP3 settings of other email service providers, please click here. Email User Interface


1and1Mail 3.6 was officially launched on Mar 31, 2013. Starting from version 3.2, 1and1Mail allows switching IPs automatically through auto redial of broadband networks. But after receiving a lot of customers feedbacks, we understood that it had a lot of weaknessnes. Firstly, most of customers are connecting to the internet through routers to bypass the tedious dial-up process. Therefore, 1and1Mail IP Switcher did not work for them. Secondly, after auto redial, it requires the customers' network to support DHCP in order to acquire a new IP address. Again, not all customers' network supports it.

Therefore, in 1and1Mail 3.6, we come up with an ideal solution: switching IPs through proxy servers. There are a lot of free and paid proxy servers on the internet that one can find by googling "proxy servers" or "proxy IPs". By utilizing these resources, email marketers can significantly increase their send quota within a short period of time.

For details on how to use IP Switcher, please read this.

Again, we still want to emphasize, a  healthy double opt-in list is the ultimate and long-term way to keep your email blasting going. Utilizing proxy servers for spamming will get yourself into the blacklist eventually.

Here are a list of the updates:

New Features

  • Support using proxy IPs for SMTP servers
    1and1Mail IP Switcher - Proxy Servers
  • Add sorting feature when selecting email recipients

Improved Features

  • Improve sorting feature in campaign reports
  • Clean campaign log data when the campaign is deleted to save space in database
  • Improve notifications when deleting email addresses and email groups
  • Show task status immediately when it is started.

Bug Fixes

  • Send emails to the same person multiple times
  • Sending fails when an email account encounters any error
  • Show half window in multiple screens

You can download 1and1Mail 3.6 Free Edition here.

Also, please expect version 3.7 soon which will focus on enhancing Address Book and Account security.


To maximize the email deliverability of a mass mailer, many email marketers sign up for multiple email accounts in order to exceed the daily quota and send more emails per day. Oftentimes, they would like to customize the "Sender's Email" and make it look like all mails are sent from one account. 1and1Mail do offer such kind of functionality (Setting -> Default -> Sender's Email). However, nowadays, as more and more people misuse this feature to steal money in the guise of a legitimate and well-known company, many email service provider has disable this feature and would always show to the recipient the real email account that is sending the email.

The rise of phishing emails block the way of customizing your sender's address. What does a phishing email look like?

We’ve included an actual example below. The phishing email has been captured as an image, so hotlinks are disabled. In this attempt, cybercriminals were trying to get Shahin to enter his Facebook credentials, purportedly to register another address, so they could capture his real Facebook credentials and take over his account.

Description: C:\Documents and Settings\tdemay.CBCORP\Desktop\FB-phishing-scam.gif

Key email phishing tip offs:

·         The “From” field: always look at the actual “mail to” address shown in brackets. In the example, notice it is NOT an address.

·        Spelling Errors: Bad grammar and spelling can be immediate indicators of a phishing scam. Large companies have marketing teams and proofreaders that catch most of these errors before emails get sent.

·         The Hotlink: If you hover over the link shown in the body of the email, you can see where the URL will actually take you. In the example, notice it is NOT a domain.

o   Some cybercriminals will go a step further to make their URL look ok at first glance.  For example, by registering a domain name called (using zeros instead of the letter O).


Composing a well-formatted, browser and email client compatible email is not an easy task at all. An HTML email is different from a web page. Many HTML formatting tags and CSS syntax are not supported in some email clients or web-based email platform.

Keep the following tips in mind can get you out of the nightmare of HTML email coding. Click to enlarge:

How to Enhance Your HTML Email

All human beings have needs. Only a few are inherent, and most of them are imposed by marketers nowadays. A successful email campaign is a piece of message that is able to seize customers’ attention, convey clear instructions, and get customers to do what you want. The following 7 simple laws are the principles or basic elements you must include to make a persuasive email campaign:

A for Attention: Attention is the foundation of everything. Once you lose it, you lose it all. Use your email subject to catch your customers’ attention. Draft at least 5 different subjects and then choose the best one. Run A/B test whenever possible and let your customers tell you what is best.

B for Benefits: What’s in it for me? According to Maslow's hierarchy of needs, people seek for food, safety, love, self-esteem and self-actualization. What do your customers want? What needs do your products or service satisfies?

C for Credibility: Why should I trust what you say? Present your expertise in your area. Be specific. Sometimes, revealing a few of your weaknesses can boost your credibility.

D for Difference: Why should I choose you, not others? What can you do differently than others? Make the difference tangible.

E for Evidence: Provide evidences. Make your evidence easy to understand. Do not make customers think.

F for Fair +: Is it a fair deal? Can I spend less and get more? People look for fair deals in order to stay alive and thrive. Prove it to me.

G for Go: Add “Call To Action” at the end. Make it easy to do. Otherwise, you waste all the efforts before. Not doing anything is always safer than doing something different offered by you. Therefore, ask the customers to make a little step forward. Once they get started, it is much easier for them to follow through.

These 7 laws can also act as a checklist for every email marketer to review their email marketing campaign before clicking the send button. Want to complete the above list from H-Z? Leave your comment below.

Last but not least, download 1and1Mail to compose your persuasive email marketing campaign now.

A tiny mistake in your email marketing campaign can lead to a bad impression and unsubscription from your customers. Here is a checklist for you to review before you send out your email campaign:

  1. Are all the links working and linking to the correct webpages?
  2. Do you provide a plain text version of your email?
  3. Do all the images have alt tags?
  4. Do all your pictures have links and are they linked correctly?
  5. Do you personalize each email?
  6. Do you provide an unsubscribe option in your email?
  7. Do you explain who you are and why your customer should trust you at the beginning of the email?
  8. Are you tracking the clicks in your email using tools like Google Analytics and
  9. Have you cleaned up your list (bounce-backs and unsubscribers from your last email campaign?
  10. Have you tested how your email look in different web email platforms and email clients?


"Will I get blocked by my ISP/ESP if I send 1,000 emails per day?""How many emails can I send out per day?"… These are the frequently questions that 1and1Soft receives almost every day. Most of these customers are seeking the cheapest way to send out mass emails, and using free email services from Gmail, Hotmail or Yahoo! Mail.

The answer is: it depends.

Even though, officially, most email service providers have announced the daily quota, or sending limit of their SMTP server, the actual number may still vary by each email account's reputation score.

The sender score / reputation score is usually calculated by the bounce-back rate, spam rate imposed by the recipients and keywords filtering. If you send out too many emails within a short period of time that contains a lot of spam sensitive keywords, your reputation score is at risk. Next time, your ESP will limit your sending quota and lower your email deliverability.

In 1and1Mail, you can easily control how many emails you can send out per day. When you reach the limit, 1and1Mail will automatically stop sending, and resume after 24 hours. Try to send fewer emails per day at the beginning. When you gradually build up your reputation with your ESP, you can increase the number later.

1and1Mail Sending Policy Setting

According to statistics and the web trend, Gmail has no doubt become the most widely used email service in the world. When sending mass emails, a large portion of emails go to Gmail.

Therefore, it is important for every email marketer to know the basic spam filtering rules of Gmail and how to avoid them. By following some best practices can significantly increase your email deliverability.

Here are four types of emails that Gmail would very likely consider as spams:

1. Phishing scams

Some spammers try to get your bank account password or credit card information through emails.

What you should do: Email marketers usually won't fall into this trap, as long as you are sending legitimate marketing or sales related emails.

2. Unknown sender

Some spammers can fake messages as if they were from a trustful website or company. But these messages do not have correct authentication information. Gmail may put these mails into junk mail box.

What you should do: If you send mass emails through a third-party email marketing software, make sure you set up SPF record or DKIM correctly.

3. Messages previously considered as spams

If your recipients consider your emails as spam for several times, very likely, all your future emails will fall into their spam folders forever. It may also affect your domain reputation.

What you should do: Always provide an easy channel for your recipients to unsubscribe from your list if they do not like your emails. An alternative method is to get your recipients to add you into their contact list. This way, even if you made a mistake in using too many spam sensitive keywords or invalid authentication info, your emails would still arrive safely in your recipients' inbox.

4. Similar to other spams

Gmail learns from user behaviors about the characteristics of spams. So Gmail is always updating its own algorithm in detecting spams.

What you should do: Subscribe various email newsletters from well-known companies. Learn from those emails that you see in your inbox. Those companies are always updating themselves and follow the email marketing best practices. They will teach you what a healthy and professional email should look like.

Feel free to read the original post from Google and share your thoughts below:

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