1and1Mail v4.2 involves various improvements in many aspects:

New Features

  • Show account's last status
    1and1Mail Email Account - Last Status
  • Support setting sending limit per hour(s)
  • Show locations based on IPs in the open and click report
  • Support customizing sending sequence
  • Email signature
    1and1Mail Email Signature
  • Load multiple templates as email versions
  • Support changing registration code
  • Support backup of proxies, bounced and unsubscribed tasks and settings
    1and1Mail Backup
  • Support searching by keywords of error messages
    Search function in Quick Reference for Error Messages
  • Support mute mode
  • UI optimization

Improved Features

  • Faster when start the program
  • Window optimization
  • Improved bounced email checking
  • Support adding attachments in email templates
  • More accurate open rate and click rate

Bug Fixes

  • Cannot send emails when "mailto:" tags are placed at the end
  • Cannot download open and click rate data due to wrong date format
  • Duplicate records in sending report
  • Cannot remove data completely when uninstalling the software

You can download 1and1Mail 4.2 Free Edition here.

 

You can download 1and1Mail 4.1 Free Edition here.

In the analytics reports, email marketers will see a term called "Adjusted Open Rate" (AOR) under the Open Tracking tab. Sometimes the figure is the same as Open Rate, but sometimes it is larger. Why? We need to go back to the mechanism of open rate checking in order to understand the meaning of AOR.

Adjusted Open Rate (AOR)

To track open rate, 1and1Mail automatically insert a unique image pixel into the bottom of your HTML email. When your recipients open the email, 1and1Mail image server can capture the image pixel is loaded and mark the corresponding email as "Read".

But some email clients (e.g. Gmail, Yahoo Mail), by default, do not load the image in the HTML email unless the email is from a known person in the contact list. Such behavior of email clients is to protect the users because some images do contain virus or consume too much bandwidth in 3G/4G environment. In this case, although your recipients have opened your email, 1and1Mail server cannot track the action.

This checking mechanism is used by all mass mailers, so it is a universal problem. The actual open rate should be higher than the figure.

1and1Mail introduces Adjusted Open Rate (AOR) to make the data of Open Rate more accurate. AOR is a combination of both Open Rate and Click Rate. If your recipients open your HTML email without loading the image pixel, the open checking cannot be done, but if they click on any of the links in the email, 1and1Mail server will capture the click action and still mark the email as "Read".

Therefore, if you need to report any figures to your boss or record the data for future reference, Adjusted Open Rate is a more accurate figure that you should take.

 

We have made two significant enhancements in 1and1Mail 4.1.

1. Click report is provided: based on the feedbacks of 1and1Mail 4.0, we understand that open report is far from enough. To get a deeper understanding of clients and improve email marketing campaigns, click report is very crucial. Therefore, our engineers work day and night to make click tracking possible in 1and1Mail 4.1. Finally, users of 1and1Mail Business Edition or above can enjoy this premium features rarely available in other products!

2. Brand new UIs are added: You can change the theme as you like. Now 1and1Mail makes a better visual impression for those who care a lot about the software user interface. Hopefully, you'll be happy about this change.

Other enhancements include:

New Features

  • Spin email subject, body and attachments to make every email look different
  • Backup and recovery
  • Show/hide fields
  • Show total opens and total clicks in Address Book
  • Auto TLS: set up SMTP accounts easily

Improved Features

  • Clear upgrade notifications in Free Edition and Personal Edition
  • Faster when exit the program
  • Search string when editing HTML webpage
  • Pause task after 30 attempts
  • Support Socks5 proxy servers with username and password
  • Reduce temp file usage
  • Improve program exit speed
  • Batch delete in all Address Book
  • Remove auto detect of SMTP servers
  • Bug report to 1and1Mail server

Bug Fixes

  • Save same pics in two emails
  • Script error
  • Open rate checking error
  • Error coding in Chinese OS
  • Memory access error
  • Cannot change port number if SSL is selected in account setting
  • Cannot close test window when testing emails

You can download 1and1Mail 4.1 Free Edition here.

 

You can download 1and1Mail 4.0 Free Edition here.
You can download 1and1Mail 4.0 Free Edition here.

Email marketers are always facing the problems of reporting to their bosses of how effective the email campaigns are and how to improve their campaigns based on statistics.

1and1Mail 4.0 adds the open rate tracking feature which helps email marketers to understand their customers and boost sales quickly based on facts.

The feature is available in 1and1Mail Business Edition or above.

Here is an overview of how the open tracking works:

Other enhancements include:

New Features

  • Manual IP switching: adds more flexibility to Auto IP Switcher
  • Batch edit account properties

Improved Features

  • Verify if macro ID is correct before sending
  • Check recipients and attachments before sending
  • Display numbers of emails in Address Book

Bug Fixes

  • Cannot start a new task if HTML format is selected before recipients
  • Error logs are wrong
  • Double quotes are shown when adding unsubscribe links

You can download 1and1Mail 4.0 Free Edition here.

Two important functions have been added to 1and1Mail v3.9:

1. Automatically remove bounced and unsubscribed emails from your mailing list:

2. Support content spin and make every of your emails look different:

 

Other enhancements include:

1. Support HTML and plain text edit in Email Template

2. Fine-tune the text field length

3. Prompt notification when the username is different from email address when setting up SMTP server

4. Support single quote in contact information

 

Professors always say in computer science class, if you want to learn programming well, use a text editor to write codes! Without any auto correction or auto completion function of IDE, students can practice every detail in programming and learn the real skills. 1and1Mail now supports source code editing for computer geeks!

Also, email marketers often complain on-premises software cannot handle opt-out process well. Now 1and1Mail adds an unsubscribe link wizard to help all email marketers add opt-out link in mass emails easily. Your recipients can simply click the link and the unsubscribe email is automatically composed. With a single click, he or she can send you the opt-out notification.

See the latest updates of version 3.8 below!

New Features

  • Source code editing for HTML emails
    Source Code Editing for HTML Emails
     
  • Unsubscribe link wizard
    Wizard for adding unsubscribe link
     
  • Display user's role after logging in through password
     
  • Software lock: Minimize the software window and password is needed to restore the window
    1and1Mail Lock Feature
     
  • The sequence of email templates can be adjusted
     
  • Remember last open position in Address Book, Account Manager and Email Templates
    1and1Mail Setting - Remember last open location

Improved Features

  • Support special characters in the name of Email Templates (e.g. Re:)
  • Faster in openning Address Book
  • More editing space when composing a HTML email

Bug Fixes

  • Software freezes when deleting the last email address
  • Cannot delete the emails in Ungrouped
  • Cannot resume tasks if the time on PC is changed
  • Prompt to save plain text email when switching to HTML format
  • Cannot save Macro text in plain text emails

You can download 1and1Mail 3.8 Free Edition here.

You can download 1and1Mail 3.7 Free Edition here.

Office PCs sometimes are shared among different colleagues and your mailing lists stored inside any email marketing software on local PC are at risk. 1and1Mail 3.7 allows users to set role-based passwords to safeguard local email database. Customers can set Admin Password and User Password. With Admin Password, customers can access all functions and data in 1and1Mail. With User Password, customers can access all functions except exporting data.

Another important feature 1and1Mail 3.7 added is a reference table for error messages. Whevener you see any error messages when the task is being sent, 1and1Mail provides a hyperlink to the solution where you can find out the root cause and how to resolve the problem.

A detailed changelog is as below:

New Features

  • Role-based password protection (admin level & user level)
    Password Protection to Safeguard Email Database
     
  • Add quick reference to error messages to help email marketers find out the root cause
    Quick Reference to 1and1Mail Error Messages
     
  • Show hyperlink to solutions in the error message when testing account fails or testing email fails
    Hyperlink to Solutions
     
  • Add database tool to compress database, fix potential errors and accelerate loading software speed
    1and1Mail Database Tool
     
  • Support adjusting the sequence of address book and address group
    Adjust Sequence in 1and1Mail Address Book and Account Manager
     
  • Support adjusting the sequence of email accounts

Improved Features

  • Increase the allowed number of characters in search box
     
  • Increase the allowed number of characters in email field
     
  • Auto switch to HTML format when HTML content is being pasted
    Auto Switch to HTML Format in 1and1Mail
     
  • Improve description of functions

Bug Fixes

  • Fail to insert Macro text in email subject after switching to HTML format
  • Sending fails when an email account encounters any error
  • Fail to send emails through new created accounts

You can download 1and1Mail 3.7 Free Edition here.

A core feature of nearly every email provider is the ability to design great email templates. Well-known email marketing companies even make this a core part of their messaging with their tagline “Send beautiful email newsletters.”

I believe that these email templates are not only a waste of time, but also harmful to your business.

You should be surprised to hear this from me, since I am a designer by trade. I spend my time crafting elegant designs that I hope viewers will love. These designs can help build trust, show credibility, and create a better experience. I think they are incredibly valuable, but they shouldn’t be used in email.  

Why?

Let’s take a step back and look at marketing in general. The best way to market online is to teach, to regularly deliver valuable content to your audience so that they will trust you and eventually want to purchase from you. So when you send an email, what part of the communication delivers the most value?

That’s right, the content. So we should be stripping away everything else that isn’t necessary in order to focus on the content. Multi-column layouts, background images, logos, and all the other nonsense that typically fills marketing emails doesn’t deliver value to the recipient. Instead it is all about you, the sender. Flip that around and start delivering value.  

Emails that get read

Go look through the emails you’ve received recently that you actually wanted to read. They probably came from individuals. Not big brands or companies, but someone you have a connection with. Those emails certainly didn’t have a fancy template or design. They were just plain text, that got straight to the point.

Emulate those emails. Stop emulating the emails that never get opened or get sent straight to the trash.

The wrong focus

So maybe I’ve convinced you that email templates don’t add any value, but how are they harmful?

It comes down to focus.

Everyone who is handed a what-you-see-is-what-you-get editor and told to design or customize an email template jumps right in and starts customizing everything. Let’s ignore that usually, since most of these people aren’t designers, the results end up pretty bad. The true problem is that when crafting an email 95% of the time is spent getting the design just right and only 5% is spent on the subject and content.

Where does the value come from?

The content. So amateur marketers everywhere are using customizable email templates as an excuse to ignore writing the actual email (which is arguably the hard part).

By taking away the distractions you are forced to focus on delivering real value to your customers. If your email sucks it is because you wrote it poorly or had nothing to say.

Not plain text

Note that I am not advocating plain text emails. Clickable links, basic formatting (bold, italics, etc), open tracking, and click tracking are all really important. Take your existing email templates and strip out all the other design elements.
 
If your email looks like it could have been sent to a friend using Gmail, you are doing something right.
 
Author: Nathan Barry

 

Microsoft announced on May 2, 2013 that Outlook.com has achieved 400 million active accounts and the upgrade of Hotmail has been completed. And Microsoft has just added the support of SMTP send feature, making it much easier for users to send emails from an email client. Here are the SMTP server settings that work with 1and1Mail:

Outlook/Hotmail Outgoing Mail (SMTP) Server: smtp.live.com
SMTP server needs authentication: Yes
This server requires SSL: No
Port: 587

Account Name: Your full email address
Email Address: Your email address
Password: Your Outlook.com password

For SMTP server settings and POP3 settings of other email service providers, please click here.

Outlook.com Email User Interface

 

1and1Mail 3.6 was officially launched on Mar 31, 2013. Starting from version 3.2, 1and1Mail allows switching IPs automatically through auto redial of broadband networks. But after receiving a lot of customers feedbacks, we understood that it had a lot of weaknessnes. Firstly, most of customers are connecting to the internet through routers to bypass the tedious dial-up process. Therefore, 1and1Mail IP Switcher did not work for them. Secondly, after auto redial, it requires the customers' network to support DHCP in order to acquire a new IP address. Again, not all customers' network supports it.

Therefore, in 1and1Mail 3.6, we come up with an ideal solution: switching IPs through proxy servers. There are a lot of free and paid proxy servers on the internet that one can find by googling "proxy servers" or "proxy IPs". By utilizing these resources, email marketers can significantly increase their send quota within a short period of time.

For details on how to use IP Switcher, please read this.

Again, we still want to emphasize, a  healthy double opt-in list is the ultimate and long-term way to keep your email blasting going. Utilizing proxy servers for spamming will get yourself into the blacklist eventually.

Here are a list of the updates:

New Features

  • Support using proxy IPs for SMTP servers
    1and1Mail IP Switcher - Proxy Servers
     
  • Add sorting feature when selecting email recipients

Improved Features

  • Improve sorting feature in campaign reports
  • Clean campaign log data when the campaign is deleted to save space in database
  • Improve notifications when deleting email addresses and email groups
  • Show task status immediately when it is started.

Bug Fixes

  • Send emails to the same person multiple times
  • Sending fails when an email account encounters any error
  • Show half window in multiple screens

You can download 1and1Mail 3.6 Free Edition here.

Also, please expect version 3.7 soon which will focus on enhancing Address Book and Account security.

 


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