1and1Mail v4.2 involves various improvements in many aspects:

New Features

  • Show account's last status
    1and1Mail Email Account - Last Status
  • Support setting sending limit per hour(s)
  • Show locations based on IPs in the open and click report
  • Support customizing sending sequence
  • Email signature
    1and1Mail Email Signature
  • Load multiple templates as email versions
  • Support changing registration code
  • Support backup of proxies, bounced and unsubscribed tasks and settings
    1and1Mail Backup
  • Support searching by keywords of error messages
    Search function in Quick Reference for Error Messages
  • Support mute mode
  • UI optimization

Improved Features

  • Faster when start the program
  • Window optimization
  • Improved bounced email checking
  • Support adding attachments in email templates
  • More accurate open rate and click rate

Bug Fixes

  • Cannot send emails when "mailto:" tags are placed at the end
  • Cannot download open and click rate data due to wrong date format
  • Duplicate records in sending report
  • Cannot remove data completely when uninstalling the software

You can download 1and1Mail 4.2 Free Edition here.

 

You can download 1and1Mail 4.1 Free Edition here.

In the analytics reports, email marketers will see a term called "Adjusted Open Rate" (AOR) under the Open Tracking tab. Sometimes the figure is the same as Open Rate, but sometimes it is larger. Why? We need to go back to the mechanism of open rate checking in order to understand the meaning of AOR.

Adjusted Open Rate (AOR)

To track open rate, 1and1Mail automatically insert a unique image pixel into the bottom of your HTML email. When your recipients open the email, 1and1Mail image server can capture the image pixel is loaded and mark the corresponding email as "Read".

But some email clients (e.g. Gmail, Yahoo Mail), by default, do not load the image in the HTML email unless the email is from a known person in the contact list. Such behavior of email clients is to protect the users because some images do contain virus or consume too much bandwidth in 3G/4G environment. In this case, although your recipients have opened your email, 1and1Mail server cannot track the action.

This checking mechanism is used by all mass mailers, so it is a universal problem. The actual open rate should be higher than the figure.

1and1Mail introduces Adjusted Open Rate (AOR) to make the data of Open Rate more accurate. AOR is a combination of both Open Rate and Click Rate. If your recipients open your HTML email without loading the image pixel, the open checking cannot be done, but if they click on any of the links in the email, 1and1Mail server will capture the click action and still mark the email as "Read".

Therefore, if you need to report any figures to your boss or record the data for future reference, Adjusted Open Rate is a more accurate figure that you should take.

 

We have made two significant enhancements in 1and1Mail 4.1.

1. Click report is provided: based on the feedbacks of 1and1Mail 4.0, we understand that open report is far from enough. To get a deeper understanding of clients and improve email marketing campaigns, click report is very crucial. Therefore, our engineers work day and night to make click tracking possible in 1and1Mail 4.1. Finally, users of 1and1Mail Business Edition or above can enjoy this premium features rarely available in other products!

2. Brand new UIs are added: You can change the theme as you like. Now 1and1Mail makes a better visual impression for those who care a lot about the software user interface. Hopefully, you'll be happy about this change.

Other enhancements include:

New Features

  • Spin email subject, body and attachments to make every email look different
  • Backup and recovery
  • Show/hide fields
  • Show total opens and total clicks in Address Book
  • Auto TLS: set up SMTP accounts easily

Improved Features

  • Clear upgrade notifications in Free Edition and Personal Edition
  • Faster when exit the program
  • Search string when editing HTML webpage
  • Pause task after 30 attempts
  • Support Socks5 proxy servers with username and password
  • Reduce temp file usage
  • Improve program exit speed
  • Batch delete in all Address Book
  • Remove auto detect of SMTP servers
  • Bug report to 1and1Mail server

Bug Fixes

  • Save same pics in two emails
  • Script error
  • Open rate checking error
  • Error coding in Chinese OS
  • Memory access error
  • Cannot change port number if SSL is selected in account setting
  • Cannot close test window when testing emails

You can download 1and1Mail 4.1 Free Edition here.

 

You can download 1and1Mail 4.0 Free Edition here.
You can download 1and1Mail 4.0 Free Edition here.

In permission-based email marketing, the Inbox Placement Rate (IPR) is a deliverability benchmark that is used to determine what percentage of emails arrive at the recipients' inbox. It is a key metric that email marketers focus on nowadays.

Every ISP keeps a record of your reputation score. Every time you send mass emails, your reputation score is recalculated based on the complaint rates, number of expired email addresses and unknown accounts in your email list. Once your reputation score drops below the threshold, your account or IP address will be suspended or blacklisted.

Therefore, after each email marketing campaign, remember to clean up your email list by examining the open rate, click rate and website activity of each email address.

Reputation, once ruined, is hard to rebuild!

 


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