We added many beautiful email templates to download in v4.5. Lots of users are quite looking forward to this new feature. Now you can learn from the best email designers in the world and adapt those designs to your email campaigns. Check them out!

New Features

  • Added beautiful email templates to download
    1and1Mail Email Template Resources
  • Support IP switching through VPN
    1and1Mail IP Switching through VPN and Proxies
  • Support open/clicking tracking for Unsolicited Commercial Emails

Improved Features

  • More intuitive error notifications
  • UTF-8 support in emails and accounts export
  • Show part of the registration code in About page
  • Support HELO command (for advanced users)

Bug Fixes

  • Date/time error in open tracking
  • Memory errors
  • Cannot show reasons of sending failure after software reboot
  • Attachment lost in sending tasks

Download 1and1Mail v4.5 here.

Two important functions have been added to 1and1Mail v3.9:

1. Automatically remove bounced and unsubscribed emails from your mailing list:

2. Support content spin and make every of your emails look different:

 

Other enhancements include:

1. Support HTML and plain text edit in Email Template

2. Fine-tune the text field length

3. Prompt notification when the username is different from email address when setting up SMTP server

4. Support single quote in contact information

 

Professors always say in computer science class, if you want to learn programming well, use a text editor to write codes! Without any auto correction or auto completion function of IDE, students can practice every detail in programming and learn the real skills. 1and1Mail now supports source code editing for computer geeks!

Also, email marketers often complain on-premises software cannot handle opt-out process well. Now 1and1Mail adds an unsubscribe link wizard to help all email marketers add opt-out link in mass emails easily. Your recipients can simply click the link and the unsubscribe email is automatically composed. With a single click, he or she can send you the opt-out notification.

See the latest updates of version 3.8 below!

New Features

  • Source code editing for HTML emails
    Source Code Editing for HTML Emails
     
  • Unsubscribe link wizard
    Wizard for adding unsubscribe link
     
  • Display user's role after logging in through password
     
  • Software lock: Minimize the software window and password is needed to restore the window
    1and1Mail Lock Feature
     
  • The sequence of email templates can be adjusted
     
  • Remember last open position in Address Book, Account Manager and Email Templates
    1and1Mail Setting - Remember last open location

Improved Features

  • Support special characters in the name of Email Templates (e.g. Re:)
  • Faster in openning Address Book
  • More editing space when composing a HTML email

Bug Fixes

  • Software freezes when deleting the last email address
  • Cannot delete the emails in Ungrouped
  • Cannot resume tasks if the time on PC is changed
  • Prompt to save plain text email when switching to HTML format
  • Cannot save Macro text in plain text emails

You can download 1and1Mail 3.8 Free Edition here.

You can download 1and1Mail 3.7 Free Edition here.

A core feature of nearly every email provider is the ability to design great email templates. Well-known email marketing companies even make this a core part of their messaging with their tagline “Send beautiful email newsletters.”

I believe that these email templates are not only a waste of time, but also harmful to your business.

You should be surprised to hear this from me, since I am a designer by trade. I spend my time crafting elegant designs that I hope viewers will love. These designs can help build trust, show credibility, and create a better experience. I think they are incredibly valuable, but they shouldn’t be used in email.  

Why?

Let’s take a step back and look at marketing in general. The best way to market online is to teach, to regularly deliver valuable content to your audience so that they will trust you and eventually want to purchase from you. So when you send an email, what part of the communication delivers the most value?

That’s right, the content. So we should be stripping away everything else that isn’t necessary in order to focus on the content. Multi-column layouts, background images, logos, and all the other nonsense that typically fills marketing emails doesn’t deliver value to the recipient. Instead it is all about you, the sender. Flip that around and start delivering value.  

Emails that get read

Go look through the emails you’ve received recently that you actually wanted to read. They probably came from individuals. Not big brands or companies, but someone you have a connection with. Those emails certainly didn’t have a fancy template or design. They were just plain text, that got straight to the point.

Emulate those emails. Stop emulating the emails that never get opened or get sent straight to the trash.

The wrong focus

So maybe I’ve convinced you that email templates don’t add any value, but how are they harmful?

It comes down to focus.

Everyone who is handed a what-you-see-is-what-you-get editor and told to design or customize an email template jumps right in and starts customizing everything. Let’s ignore that usually, since most of these people aren’t designers, the results end up pretty bad. The true problem is that when crafting an email 95% of the time is spent getting the design just right and only 5% is spent on the subject and content.

Where does the value come from?

The content. So amateur marketers everywhere are using customizable email templates as an excuse to ignore writing the actual email (which is arguably the hard part).

By taking away the distractions you are forced to focus on delivering real value to your customers. If your email sucks it is because you wrote it poorly or had nothing to say.

Not plain text

Note that I am not advocating plain text emails. Clickable links, basic formatting (bold, italics, etc), open tracking, and click tracking are all really important. Take your existing email templates and strip out all the other design elements.
 
If your email looks like it could have been sent to a friend using Gmail, you are doing something right.
 
Author: Nathan Barry

 

After a major feature upgrade in 1and1Mail 3.2, 1and1Soft has received hundreds of feedbacks from our customers. In the past few weeks, we have been working very hard resolving bugs and usability issues. Here are the major updates in 1and1Mail 3.3:

1and1Mail Version 3.3

New Improvements:

  • Detect and show duplicate accounts in Multi Account Manager
  • Add option to validate email addresses during import
  • Add option to check duplicate emails during import
  • Add window management to easily switch between existing tasks
  • Support downloading webpages that are redirected to other URLs
  • Show real-time past 24-hour send volume in task management window
  • Automatically reset send volume after 24 hours

Bug Fixes:

  • Crash fix on multi-thread tasks
  • Bug fix: original email template is duplicated after saving as another file
  • Bug fix: some local image files cannot be loaded
  • Bug fix: image cannot be displayed correctly after broken links
  • Bug fix: lost multi-threads status information
  • Bug fix: fail to show Excel file header during import
  • Bug fix: draft cannot be sent

1and1Mail Free Edition 3.3 can be downloaded here: http://www.yetesoft.com/download/. For customers who have purchased 1and1Mail Ultimate Edition will enjoy our lifetime free upgrade service and will receive the new version within 7 business days.

Based on CAN-SPAM laws, it is required that email marketers should provide recipients an option to opt out or unsubscribe from the list. It is not only a matter of etiquette but also a matter of the law that you make this opt-out process as easy as possible.

If you are using email marketing software like 1and1Mail, there are 2 ways to automate this opt-out or unsubscribe process:

I. Insert an unsubscribe email link in each email. e.g. “To unsubscribe, please send an email to unsubscribe@yourdomain.com”. Check this unsubscribe email regularly and batch remove the unsubscribers from your address book.

In 1and1Mail Email Template Editor,

1. Click “Insert” menu and select “Link”.
2. Select “(other)” in Type.
3. Type “mailto:youremail@yourdomain.com?subject=unsubscribe&body=Please unsubscribe me from your mailing list.” in URL.

1and1Mail HTML Editor

II. Insert an unsubscribe link in each email that direct the recipient to your website to complete the opt-out process. e.g. “To unsubscribe, please click http://www.yetesoft.com/newsletter/?unsubscribe=email@gmail.com.” The landing page should be able to capture the link parameter and save the email address for further process.

In 1and1Mail Email Template Editor,

1. Click “Insert” menu and select “Link”.
2. Select “http:” in Type.
3. Type something like “http://www.yetesoft.com/newsletter/?unsubscribe=[%Email]” in URL. ([%Email] is the Macro text that will be replaced by the real recipient’s email when the mass emails are sent out through 1and1Mail. When the recipient click this link, the landing page should be able to capture the “?unsubscribe=[%Email]” parameter.)

1and1Mail HTML Editor - Insert Link

It does take some effort to build the unsubscribe process at the beginning, but once it is set up, it saves you a lot of time in managing your email marketing campaigns.

Download 1and1Mail 3.2 to start automating your email marketing campaigns!

1and1Mail 3.1 is released on Mar. 5, 2011. Here are the updates and bug fixes to the new version.

  • Added support of import/export Excel files (.xlsx, xls)
  • Added support of local pictures in email newsletters
  • Enhanced system tray feature
  • Enhanced email template management
  • Added support of multi-national character sets (UTF-8, ISO-8859-1, ISO-8859-2, windows-1250, IBM852, GB2312, HZ-GB-2312, Big5, EUC-KR, ISO-2022-KR, EUC-JP, ISO-2022-JP, cp866, ISO-8859-5, KOI8-U, KOI8-R, ISO-8859-8, ISO-8859-8-I, ISO-8859-7, ISO-8859-9, ASMO-708, ISO-8859-6, windows-1256, ISO-8859-4, windows-1257, ISO-8859-3, windows-1258, IBM775)
  • Enhanced email settings (reply-to address, request read receipt, priority, sender, etc.)
  • Improved HTML email support
  • Some bug fixing

Please download it here.


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