Today 1and1Mail announced a major upgrade of its email marketing software for small and medium businesses. The upgrade includes a revolutionary new feature called Auto IP Switcher that increases email deliverability rate to a new level.

"In an email marketing campaign, Auto IP Switcher can increase the inbox placement rate by at least 30%," said Bill Graham, CEO of 1and1Soft. "It ensures your emails will be delivered accurately and safely to your clients' inbox."

Auto IP Switcher prevents sender's email accounts from being blacklisted and enables email marketers to send more emails out per day. It is most effective when working with multiple free email services, such as Gmail, Hotmail, Yahoo! Mail and AOL Mail.

Multi Account Manager is another feature that differentiates 1and1Mail from other mass mailing software. Through accurate grouping and segmentation of sender's email accounts in Multi Account Manager, email marketers are able to better organize their marketing campaigns and reduce the risk of being considered as a spammer.

"Our goal is to minimize the marketing cost and maximize the email marketing efficiency for our clients. I believe the new version can significantly boost 1and1Mail's market share," Bill continues, "we roll out an upgrade every 3 months and each upgrade is based on hundreds of customer feedbacks and new feature requests. That's why we have been growing so fast."

New 1and1Mail Free Edition downloads can be found at http://www.yetesoft.com/download/.

1and1Mail - Send mass emails

About 1and1Mail

1and1Mail is free email marketing software specifically designed for small and medium business worldwide to create, schedule and send personalized mass emails, manage email contacts and design email newsletters.

1and1Mail differentiates itself from other mass mailing software by offering unique features that can greatly boost your email deliverability and lower your email marketing cost. These features include Automatic IP Switcher, Multi-threaded Sending, Email Template Downloader and Multi Account Manager. With 1and1Mail, you are able to not only send more emails to your customers per day, but also build a better corporate image with professional and well-designed email templates.
 

In permission-based email marketing, the Inbox Placement Rate (IPR) is a deliverability benchmark that is used to determine what percentage of emails arrive at the recipients' inbox. It is a key metric that email marketers focus on nowadays.

Every ISP keeps a record of your reputation score. Every time you send mass emails, your reputation score is recalculated based on the complaint rates, number of expired email addresses and unknown accounts in your email list. Once your reputation score drops below the threshold, your account or IP address will be suspended or blacklisted.

Therefore, after each email marketing campaign, remember to clean up your email list by examining the open rate, click rate and website activity of each email address.

Reputation, once ruined, is hard to rebuild!

 


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