Archives for 2011

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Clean Up Your Email List Regularly to Improve Inbox Placement Rate and Email Deliverability

In permission-based email marketing, the Inbox Placement Rate (IPR) is a deliverability benchmark that is used to determine what percentage of emails arrive at the recipients' inbox. It is a key metric that email marketers focus on nowadays. Every...
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POP and SMTP Server Settings of Gmail, Hotmail, Yahoo! Mail and More

If you handle mass mailing through desktop email clients, you have to set up the incoming mail server (POP) and outgoing mail server (SMTP) correctly before you start sending and receiving emails. Here 1and1Soft summarize POP and SMTP server settings...
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Email Sending Limit and Send Rate – Gmail, Hotmail, Yahoo! Mail, AOL

Free email service providers, such as Gmail, Hotmail, Yahoo! Mail and AOL Mail, usually provide free SMTP connections to send emails and they are the most commonly used channels for mass mailing. When using the free service, you should pay special attention...
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New Software Release: 1and1Mail v3.1

1and1Mail 3.1 is released on Mar. 5, 2011. Here are the updates and bug fixes to the new version. Added support of import/export Excel files (.xlsx, xls) Added support of local pictures in email newsletters Enhanced system tray feature Enhanced email...
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How to Spread Ideas

Go Viral or Go Home Writing a message that doesn't spread is a waste of others' time and a waste of your life.Ideas that spread win! After working in the Internet marketing field for more than five years and creating numerous successful marketing...
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