What is Adjusted Open Rate (AOR)?
In the analytics reports, email marketers will see a term called “Adjusted Open Rate” (AOR) under the Open Tracking tab. Sometimes the figure is the same as Open Rate, but sometimes it is larger. Why? We need to go back to the mechanism of...
Can beautiful email templates help your email marketing conversion rate?
A core feature of nearly every email provider is the ability to design great email templates. Well-known email marketing companies even make this a core part of their messaging with their tagline “Send beautiful email newsletters.” I believe...
Outlook.com SMTP Server Settings
Microsoft announced on May 2, 2013 that Outlook.com has achieved 400 million active accounts and the upgrade of Hotmail has been completed. And Microsoft has just added the support of SMTP send feature, making it much easier for users to send emails from...
1and1Mail 3.6 now supports switching IPs through proxy servers
1and1Mail 3.6 was officially launched on Mar 31, 2013. Starting from version 3.2, 1and1Mail allows switching IPs automatically through auto redial of broadband networks. But after receiving a lot of customers feedbacks, we understood that it had a lot...
How to Send as a Different Email Address in 1and1Mail?
To maximize the email deliverability of a mass mailer, many email marketers sign up for multiple email accounts in order to exceed the daily quota and send more emails per day. Oftentimes, they would like to customize the "Sender's Email"...
Common Problems and Mistakes in Composing an HTML Email [Infographic]
Composing a well-formatted, browser and email client compatible email is not an easy task at all. An HTML email is different from a web page. Many HTML formatting tags and CSS syntax are not supported in some email clients or web-based email platform....
7 Laws of a Persuasive Email Campaign
All human beings have needs. Only a few are inherent, and most of them are imposed by marketers nowadays. A successful email campaign is a piece of message that is able to seize customers’ attention, convey clear instructions, and get customers to do...
10 Things to Check Before Sending Out Your Email Marketing Campaign
A tiny mistake in your email marketing campaign can lead to a bad impression and unsubscription from your customers. Here is a checklist for you to review before you send out your email campaign: Are all the links working and linking to the correct webpages?...
FAQ: How many emails can I send per day?
"Will I get blocked by my ISP/ESP if I send 1,000 emails per day?""How many emails can I send out per day?"… These are the frequently questions that 1and1Soft receives almost every day. Most of these customers are seeking the...
How to pass Gmail spam filter?
According to statistics and the web trend, Gmail has no doubt become the most widely used email service in the world. When sending mass emails, a large portion of emails go to Gmail. Therefore, it is important for every email marketer to know the basic...