Can beautiful email templates help your email marketing conversion rate?
A core feature of nearly every email provider is the ability to design great email templates. Well-known email marketing companies even make this a core part of their messaging with their tagline “Send beautiful email newsletters.” I believe...
7 Secrets of Successful Marketing Campaigns
The cruel fact is that it takes a marketer more than 10 years to really grasp the essence of writing a successful marketing campaign. What is the secret behind? A successful marketing campaign is a piece of message that is able to seize customers’...
7 Laws of a Persuasive Email Campaign
All human beings have needs. Only a few are inherent, and most of them are imposed by marketers nowadays. A successful email campaign is a piece of message that is able to seize customers’ attention, convey clear instructions, and get customers to do...
10 Things to Check Before Sending Out Your Email Marketing Campaign
A tiny mistake in your email marketing campaign can lead to a bad impression and unsubscription from your customers. Here is a checklist for you to review before you send out your email campaign: Are all the links working and linking to the correct webpages?...
How to select a healthy SMTP server for your email marketing campaign?
If implemented correctly, email blasting is the most powerful and has the highest ROI among all marketing channels. The first thing to do before you send out your email campaign is to select a healthy SMTP server to deliver emails. If you made a wrong...
Personalized Internet Marketing
1and1Mail allows email marketers to personalize each email message to their recipients. Other than email marketing, let's look at more cases on how personalization has been applied to the Internet. 1. Personalized Search: In the past, everybody saw...
How to Increase Email Open Rate Quickly?
Once your email reaches your customers' email inbox safely, 2 factors are critical for the open rate of your email marketing campaign: 1. Sender's Name: Do your recipients know you? Emails with a known sender would be much more likely to be opened....
How to Spread Ideas
Go Viral or Go Home Writing a message that doesn't spread is a waste of others' time and a waste of your life.Ideas that spread win! After working in the Internet marketing field for more than five years and creating numerous successful marketing...