What is Adjusted Open Rate (AOR)?
In the analytics reports, email marketers will see a term called “Adjusted Open Rate” (AOR) under the Open Tracking tab. Sometimes the figure is the same as Open Rate, but sometimes it is larger. Why? We need to go back to the mechanism of...
1and1Mail 4.1 provides click reports for email marketers to analyze the effectiveness of email campaigns
We have made two significant enhancements in 1and1Mail 4.1. 1. Click report is provided: based on the feedbacks of 1and1Mail 4.0, we understand that open report is far from enough. To get a deeper understanding of clients and improve email marketing campaigns,...
Clean Up Your Email List Regularly to Improve Inbox Placement Rate and Email Deliverability
In permission-based email marketing, the Inbox Placement Rate (IPR) is a deliverability benchmark that is used to determine what percentage of emails arrive at the recipients' inbox. It is a key metric that email marketers focus on nowadays. Every...