What is Adjusted Open Rate (AOR)?
In the analytics reports, email marketers will see a term called “Adjusted Open Rate” (AOR) under the Open Tracking tab. Sometimes the figure is the same as Open Rate, but sometimes it is larger. Why? We need to go back to the mechanism of...
1and1Mail 3.7 added password protection to safeguard your mailing list database
Office PCs sometimes are shared among different colleagues and your mailing lists stored inside any email marketing software on local PC are at risk. 1and1Mail 3.7 allows users to set role-based passwords to safeguard local email database. Customers can...
1and1Mail 3.4 is launched and added MIME feature
After 30-day testing, reviewing customer feedbacks and fixing minor bugs, 1and1Mail is upgraded to version 3.4. Here are the important updates and highlights in the new version: New Features Able to select each individual recipient in Address Book Able...
Common Problems and Mistakes in Composing an HTML Email [Infographic]
Composing a well-formatted, browser and email client compatible email is not an easy task at all. An HTML email is different from a web page. Many HTML formatting tags and CSS syntax are not supported in some email clients or web-based email platform....
New Software Release: 1and1Mail v2.8
1and1Mail 2.8 is released on Oct. 19, 2009. Here are the updates and bug fixes to the new version. Added tooltips in user interface for important steps Enhanced task management Added support of TXT and HTML email templates Added batch delete feature in...